December 30th, 2010 at 3:12 am
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Are You Ready for the 2011 Health Care Trends?

by Sue Lanza

There are a lot of lists at the end of each year: the best, the worst and everything in between. I always like to read the forecasts on the latest health care trends for the following year. Funny, I never do go back to see if their predictions were accurate but I like to think I am on the cutting edge of the fads of the new year.

I humor myself with this information. Health care is usually an area that gets everyone’s attention because our pocketbooks are drained with almost every change that comes along.

The Radial Group, a Texas-based marketing service for health and wellness businesses forecasts that 2011 will be, “putting the consumer back in control of their own health and wellness despite information overload and increasing complexity”. What a novel idea to think that we, as consumers, might actually regain some control over health care? I wanted to hear more from The Radial Group!

Here are some of The Radial Group’s predictions of health, fitness, wellness and nutrition developments for 2011:

  • Increased pressure on public disclosure. You know the headlines made by many fast food establishments when they had to “inform” consumers of the fat content in their enormous (my daughter would say “gynormous”) yet deliciously addictive burgers? Well, expect the public health sector to be pushing for even more detailed dietary information from restaurants as well as ways to publicly impose penalties for purchasing that junk food.
  • More categorizations of everyday activities. End users will see routine things being classified as either “healthy” or “unhealthy”. How do you think some of our favorite holiday celebrations will stack up?
  • Disagreeing experts will abound. Don’t we have enough talking heads with point and counterpoint? I guess not as the researchers predict that there will be many more opinions on care and treatment options that will have our heads spinning. With so much data out there, consumers face information overload.
  • A more skeptical public. With healthy choices being focused on, new specialists will come forward to “help”. Are they even trained to do so? The general public will probably form allegiances to professionals they already know and trust.
  • Simple is better. Prepare to see a return to “home-grown” style of everything from gardening to fitness. Why buy or spend time on fancy equipment to work out when you can effortlessly walk out your front door for free?
  • Become chief executive officer (CEO) of your own health care. This idea has been out there for a while but researchers forecast that the concept will be growing in strength. Each person needs to advocate for their own care and not rely on “the world” to solve all their health care concerns. Expect to see more of a spotlight on alternative medicine and non-traditional ways of self-care.

So are you ready for all these changes? Me neither….

Posted in Health, Other, Studies | 2 Comments »

2 Comments to “Are You Ready for the 2011 Health Care Trends?”

  1. Hi Isabel: I agree with you! As consumers who are challenged with caregiving tasks, it is hard to not get cynical or skeptical at times.

    Happy New Year to you as well!


  2. Isabel Fawcett, SPHR

    Yours is a thought-provoking blog, Sue.

    As a caregiver to an elder, and, being a Baby Boomer, I especially agree with the point you make about “a more skeptical public.” From an eldercare and patient advocacy standpoint, I believe there is also such a thing as overkill.

    Thank you for sharing your thoughts on such a timely subject that affects every person’s life, regardless of age.

    Happy New Year, Sue!


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